Who we are
Lucky Universe is an iGaming media company headquartered in Tallinn, Estonia. We operate myluckyuniverse.com as our corporate site and publish brand properties such as casinoexpert.ai.
For privacy questions: contact@myluckyuniverse.com.
What we collect
This corporate site is informational. We collect only what we need:
- Analytics (cookies): Google Analytics 4, with IP anonymization, only after you grant consent via our cookie banner.
- Contact form submissions: name, email, and message you provide on /contact. Stored in our inbox; never sold or shared.
- Server logs: request data routinely logged by our hosting provider (Vercel) for security and uptime.
Mobile apps
We also publish free, informational mobile apps on the App Store — including Casino Reviews Canada. These apps have no account or sign-in, and collect only first-party analytics to improve the app and measure our own advertising:
- No account and no personal data — no sign-in, name, email, or precise-location capture (except the optional details described for US Casino Guide below).
- Anonymous usage data. We collect a randomly-generated install identifier and product-interaction events (such as which screens are viewed and when an affiliate link is tapped), used to improve the app.
- Advertising measurement. When you install an app after tapping one of our Apple Search Ads, we receive Apple's attribution (which ad/keyword led to the install) via Apple's AdServices. This lets us measure which ads work.
- No third-party tracking. No IDFA/advertising identifier, no App Tracking Transparency prompt, no third-party analytics or ad SDKs, and no cross-app or cross-site tracking. The data is not linked to your identity and is never sold.
- Tapping an external link (a regulator's licence register, or — where enabled — an operator's website) opens it in your own browser, at which point that third party's privacy policy applies. Affiliate links carry a tracking tag so a resulting signup can be attributed to our app.
- You can request access to or deletion of data associated with your install identifier by emailing us.
This matches the privacy information declared on each app's App Store listing (Identifiers and Usage Data, collected but not used to track you and not linked to your identity).
US Casino Guide
Our US Casino Guide app (for players aged 21 and over in the United States) works without an account. A few things work differently from our other apps:
- Optional details. If you choose to enter your first name and email in the app's More tab, we store them on our servers together with the US state you selected, the app you used and whether you asked for emails. Entering them is never required to use the app.
- Emails only if you ask. We only send you emails about partner offers and updates if you tick the box asking for them. Every email includes an unsubscribe link, and you can also untick the box in the app.
- Your state. To suggest your state on the first screen, the app asks our server which US state your internet connection appears to be in. That approximate location is used once to pre-select the map and is not stored. The state you confirm is saved on your device (and with your details, if you enter them).
- On your device only. Your daily bonus checklist, redemption progress entries and reminder settings stay on your phone and are never sent to us.
- Deleting your details. Use More → Delete my details in the app, or email us and we'll remove what we hold.
- We never sell your details, and we don't share them with casino operators or advertisers.
Cookies
We use Google Consent Mode v2. Until you click Accept in the cookie banner, no analytics cookies are set. You can withdraw consent at any time by clearing site data in your browser, or by emailing us.
Your rights (GDPR)
If you're in the EU/EEA, GDPR gives you the right to access, correct, delete, restrict, port, or object to the processing of your data, plus the right to lodge a complaint with your national supervisory authority (in Estonia, the Andmekaitse Inspektsioon). To exercise any of these, email contact@myluckyuniverse.com.
Third parties we use
- Vercel (hosting)
- Google Analytics 4 (analytics — opt-in only)
- Google Search Console + Bing Webmaster Tools (search analytics)
- FormSubmit (contact form delivery)
- Railway (hosting for our app servers, including US Casino Guide details)
- BabyLoveGrowth.ai (editorial / SEO automation tooling)
Changes
We'll update this page when our practices change. The "last updated" date at the top reflects the most recent revision.